Marketingul de carte, între emisiunile culturale și social media

Résumé

In an era when TV cultural broadcastings are out of the programme schedule, digital marketing enables new methods of communication between a writer and his/her public. Effective online channeling (on blog, Facebook, Twitter, Instagram) allows a young writer to succeed even before printing the book. Furthermore, a good management of the publishing page increases book sales and smooths the way to best-seller. This paper tries to answer the question: what is wrong with the Romanian book-marketing and how the young writers succeeded to survive using Internet, through self-promotional strategies, in a world with a steadily declining interest for reading.