Die Globalisierung und die europäische Presse

Abstract

A world of complex connectivity (a global market place, international fashion code, an international division of
labor, a shared eco-system) links the myriad small everyday actions of millions with the fates of distant unknown others and even with possible fate of the planet. All these individual actions are undertaken within the culturally meaningful context of local mundane life worlds in which dress codes and the subtle differentiations of fashion establish personal and cultural identity. The way in which this „cultural actions” become globally consequential is the prime sense in which culture matters for globalization. In terms of television, this might include the development of an international market in television programming, the creation of transnational television production and distribution companies, the global diffusion of television sets, the establishment of transnational system of satellite broadcastings and the emergence of relevant regulatory regimes. The work is intrinsically on culture focused: while there is great potential for individual learning