Inovaţiile lingvistice din discursul public - formă de stabilire a comuniunii fatice.

Discursul publicităţii [I]

  • Gina NECULA Dunarea de Jos University of Galati, Romania
Keywords: excessive familiarity, phatic communion, congregation, linguistic innovation

Abstract

The public discourse is generated by social dialogue, as a way of speech group, a complex process of communication, consisting of a massive exchange of information. This information is exchanged through linguistic patterns determined by the need/feeling of belonging to a social group with a
specific sociological profile. The modern public discourse, however, shows a tendency to identify itself with private discourse, as it places the message in the area of phatic function of language, interested in establishing a communion between the sender and the receiver of the message. Our paper aims at pointing out the features that turn public discourse to private area taking into consideration the fact that it currently falls into slang and excessive familiarity.

Published
2025-05-05
How to Cite
NECULA, G. (2025). Inovaţiile lingvistice din discursul public - formă de stabilire a comuniunii fatice. Comunicare Interculturală și Literatură / Communication Interculturelle Et Littérature, 18(1), 66-71. Retrieved from https://gup.ugal.ro/ugaljournals/index.php/cil/article/view/8272
Section
Interferențe și conexiuni lingvistice

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