Inovaţiile lingvistice din discursul public - formă de stabilire a comuniunii fatice.

Discursul publicităţii [I]

Abstract

The public discourse is generated by social dialogue, as a way of speech group, a complex process of communication, consisting of a massive exchange of information. This information is exchanged through linguistic patterns determined by the need/feeling of belonging to a social group with a
specific sociological profile. The modern public discourse, however, shows a tendency to identify itself with private discourse, as it places the message in the area of phatic function of language, interested in establishing a communion between the sender and the receiver of the message. Our paper aims at pointing out the features that turn public discourse to private area taking into consideration the fact that it currently falls into slang and excessive familiarity.