EMBEDDED SOLUTION FOR MARKETING SURVEY OF CUSTOMERS PERCEPTION

  • Laurentiu Baicu "Dunarea de Jos" University of Galati
  • Oana Pricopoaia "Dunarea de Jos" University of Galati
  • Mihaela Andrei "Dunarea de Jos" University of Galati
DOI: https://doi.org/10.35219/eeaci.2022.2.01
Keywords: Arduino, customer perception, electronic survey, microcontroller, sales services

Abstract

The main objective of the present paper is to design and implement a low-cost and friendly user electronic system used for surveys application. The proposed device is developed with a microcontroller platform, it has an LCD to display the statements, a keyboard to choose the corresponding option and an SD card on which the answers will be stored. The implemented system was tested in a marketing investigation on the customers perception on the sales-purchase services in a store. Also, the tool for the perception identification is proposed and at the respondents’ answers are analyzed qualitatively and quantitatively.

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Published
2023-03-05
How to Cite
1.
Baicu L, Pricopoaia O, Andrei M. EMBEDDED SOLUTION FOR MARKETING SURVEY OF CUSTOMERS PERCEPTION. The Annals of “Dunarea de Jos“ University of Galati. Fascicle III, Electrotechnics, Electronics, Automatic Control, Informatics [Internet]. 5Mar.2023 [cited 15Jan.2025];45(2):9. Available from: https://gup.ugal.ro/ugaljournals/index.php/eeaci/article/view/5950
Issue
Vol 45 No 2 (2022)
Section
Articles

@ "Dunarea de Jos" University of Galati