A New Approach to e-Commerce Multi-Agent Systems

  • Nicolae Jășcanu “Dunarea de Jos” University of Galati
  • Veronica Jășcanu “Dunarea de Jos” University of Galati
  • Florin Nicolau “Dunarea de Jos” University of Galati
Keywords: negotiation, multi-agent systems, e-commerce, emotions, social shopping

Abstract

The negotiation process between two humans is an art. To capture the magic behind negotiation, a first step will be to build a model that incorporates human emotions and community emotional opinions. A model like this will be able to cope with the negotiation process easily, in a human-like way. The agents involved in a bilateral negotiation for some commodity should have some internal representation of human counterpart preferences. Using dimensional models of emotion, the agent is able to capture and interpret such knowledge. This paper settles the ground for emotional negotiations and the role of emotion in decision.

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Published
2007-11-29
How to Cite
1.
Jășcanu N, Jășcanu V, Nicolau F. A New Approach to e-Commerce Multi-Agent Systems. The Annals of “Dunarea de Jos“ University of Galati. Fascicle III, Electrotechnics, Electronics, Automatic Control, Informatics [Internet]. 29Nov.2007 [cited 26Dec.2024];30:11-8. Available from: https://gup.ugal.ro/ugaljournals/index.php/eeaci/article/view/665
Section
Articles