Study on the Athletes' Perception Regarding their Demands and Needs in Relation to the Importance of the Promotion of the Events they Participate in

Abstract

In team games, communication and public relations must not have an important function just during the press conferences after the matches, but also in the relation with the public in promoting the events, the players, and the beauty of movement. These help popularize the sport. Considering these aspects, this author thought that by obtaining concrete information regarding the satisfaction level of several foreign handball players regarding communication strategies and public relations, one could highlight the need to implement the PR function in Romanian clubs. This study was conducted at the Balonmano Club of Elche, Spain, a club with very good national and international result. It must be said that the club has teams of level III, II, I children, level III, II, I juniors, and seniors, which has made easier the application of a sufficiently large number of questionnaires that would be statistically significant for the city of Elche, in relation to its number of inhabitants. This author would like to conduct such a study also on Romanian club teams, in order to compare the two countries.