Strategies for Tourism Development in Arges through Sports and Recreational Activities

Abstract

The present paper aims at underlining the development of the general and specific infrastructure of the touristic activities from the lake Vidraru-Cumpăna area by means of sportive-recreational activities. Consequently, we supposed that the influence over the purchasing and consumption behavior of potential customers
towards a good touristic product, a good channel of distribution and a corresponding price will be achieved by means of the touristic promotion. The paper also tries to analyze if the touristic activity in the Argeş district will improve by combining the sportive-recreational activities to the characteristics of the touristic zones by means of the marketing plans.