MEDIA AND YOUTHS' PERCEPTION OF SPORTS: THE REALITY SHAPED ON SCREEN

Abstract

This study aims to examine young people's perceptions of sports through media and to explore how media influences these perceptions. Conducted within the scope of qualitative research, the study follows a phenomenological design. The sample consists of 11 volunteer youths living in Vezirköprü who actively use media and engage in sports. Data were collected through semi-structured face-to face interviews based on a form developed by the researchers, including nine questions. Audio recordings were taken to ensure data reliability. The analysis revealed that media content related to athlete profiles, influencer lifestyles, national athletes, personal progress in sports, clothing, achievements, routines, and dietary habits significantly affects youths’ motivation to engage in sports. Participants reported that they tend to imitate or take inspiration from those they follow, adopt a more disciplined lifestyle, are influenced by female athletes’ success, and consider athletes’ educational lives as role models. Moreover, most participants expressed that they critically assess the information they encounter on social media. Traditional media was viewed as more controlled and limited in interaction and information, while social media was perceived as more open to exploration, dynamic, and enjoyable.